Discover the flavors of the Badacsony wine region and shop straight from local producers at the Hegymagas Market on the edge of the village, along Szigligeti Road (Szigligeti út). Open from 7:30 a.m., it’s the Saturday ritual that locals swear by and visitors remember long after they’ve left: stalls piled with seasonal, chemical-free vegetables and fruit, artisan cheeses and dairy, smoked meats, homemade syrups and jams, fresh breads and pastries, plus gluten-free, diabetic-friendly, and vegan bakery options. Add honey, gingerbread, and additive-free cosmetics, and you’ve got a weekly snapshot of the region’s craft and generosity—served with a friendly chat and a few new recipes.
If you arrive hungry, they’ve thought of that too: there’s a surprise breakfast waiting for early birds. Card payment is accepted, dogs are welcome, and the market sets up a kids’ corner so families can make a morning of it. Whether you roll in by car, bike, or bus, the location is easy to reach, and the community vibe makes you want to linger.
The market runs on Saturdays in January 2026—January 10, 17, 24, and 31—in Hegymagas. Locals behind the eco and organic producers’ market run the show, making it a social hub as much as a shopping stop. The regulars are joined by new faces this season: Hegymagas Delicacies (Hegymagasi Marhaságok) brings a lineup of fine smoked meats, while Lavender Farm (Levendula Porta) shows off gorgeous cheeses. Expect familiar favorites, fresh additions, and a packed basket by the time you leave.
Where to Stay
Kovács Guesthouse welcomes guests year-round in Hegymagas, a handy base for exploring the St. George Hill (Szent György-hegy) vineyards and the surrounding Balaton Uplands. Book a couple of nights and you can turn a quick shop run into a full-blown food-and-wine escape.
Vineyards to Visit
On St. George Hill (Szent György-hegy), several wineries open their doors for tastings and cellar visits, each with a distinct style and story. One boutique estate farms a compact 2 by 2 hectares on the volcano’s slopes—small by design, a promise of meticulous care in the vines and focused attention in the cellar. In a region known for whites, they go boldly against the grain and highlight reds. Cellar tours are available by appointment; a two-hour tasting flight of six wines spotlights the estate’s top bottles.
A family-run winery cultivates 20 hectares on the southern slopes of St. George Hill (Szent György-hegy), blending winemaking with agritourism. With guesthouses available on site, it’s easy to settle in for a slow, vineyard-view stay. Meanwhile, one of the hill’s smallest cellars aims squarely at handcrafted, delicate wines made from the area’s distinctive varieties, offering tastings in a setting designed to leave a lasting impression.
Volcanic soils define another local standout founded by Róbert Gilvesy in 2012. The vinotheque is open daily year-round, with purchases available during opening hours or by prior arrangement, plus delivery on request. Tasting programs are set up by appointment—ideal for small groups chasing the finer points of terroir and technique.
Hegymagas also has a classic family cellar pouring a lineup of whites: Welschriesling (olaszrizling), Müller-Thurgau (rizlingszilváni), Zengő, Gewürztraminer (tramini), Riesling (rajnai rizling), Chardonnay, and Rózsakő. If you like breadth within a crisp, aromatic register, this is your stop.
Horváth Cellar (Horváth Pince) has welcomed wine lovers since 1996 on the southern face of St. George Hill (Szent György-hegy). They farm 18 hectares and balance modern vinification with extended barrel aging for some cuvées, giving structure and depth to the fruit-driven character that the hill is known for.
A little further along, Nyári Cellar (Nyári Pince) sits just 200 meters from Tarányi Cellar (Tarányi Pince) and the Lengyel Chapel, pairing excellent wines with a knockout view. They serve both draft and bottled wines, with tastings by reservation—come for the panorama, stay for the glass that mysteriously keeps refilling.
The St. George Hill (Szent György-hegy) estate vinotheque is open every day, all year. From spring to autumn, the revived estate center is also home to the Viridárium kitchen, drawing in food and wine travelers with seasonal menus that play brilliantly with the local bottles. It’s the kind of place where a quick sip turns into a full lunch, and then somehow into a lazy afternoon stroll among basalt outcrops and terraced rows.
Make a Day of It
The charm of Hegymagas Market is how easily the morning morphs into a gentle tour of vineyards and viewpoints. Start early with coffee and breakfast at the market, fill your tote with breads, cheeses, and preserves, then hop from cellar to cellar around St. George Hill (Szent György-hegy). With the lake shimmering below and the basalt cap above, the scenery does half the convincing. The rest is handled by winemakers proud of their craft and producers who know their fields by heart.
Dates and programs are subject to change at the organizers’ discretion.
