Pincetúra Gyöngyös is back on July 24–25, 2026, inviting visitors beneath the hills of Farkasmály for guided historical cellar tours, tastings, and stories in the region’s famed lyukpince cave system. The event returns every year on the last weekend of July, turning Gyöngyös’s atmospheric wine quarter into a two-day celebration of Mátra wines and heritage.
Where to Go and What to Expect
Set in the Farkasmály district of Gyöngyös (ZIP 3200), the tour threads through a freely walkable, tunnel-linked network of hand-carved cellars. Many offer tastings and, in summer, grill terraces. The historical pincesor hosts the traditional Ivó Day cellar walk, while the listed buildings themselves whisper the area’s rich past. This is also where Central and Eastern Europe’s largest hand-hewn cellar lies, in the heart of Hungary’s largest historical wine region, surrounded by gorgeous nature.
Meet the Winemakers
Several family wineries open their doors for the weekend. One three-generation cellar, 3 km from Gyöngyös on the Farkasmály pincesor, sells wines at Cellar No. 23. Another boasts over 100 years of roots right in downtown Gyöngyös in the Mátra Wine Region, known for white wines with fresh, floral, and fruity aromas from sunlit mountain slopes.
Stay, Taste, and Learn
A family-run winery with a modern-style guesthouse welcomes wine travelers seeking a break. It produces high-quality whites and reds exclusively by hand. Tastings can stretch to 1.5–2 hours as interactive conversations, with optional vineyard visits or a guided walk of the historical pincesor. Team-building programs dive into vineyard and winery work, cold platters can be ordered alongside tastings, and full wine dinners are available by appointment. The guesthouse has 8 rooms in total.
Five Dudás in One Cellar
One tight-knit family team—five Dudás under one roof—pours excitement into Hungarian wine culture. They know what’s happening in Gyöngyös: delightfully aromatic whites where the Mátra’s volcanic character peeks through, plus muscular reds. Between glasses, their home restaurant serves inventive bites you’ve likely never tried, or they’ll craft a full wine dinner just for you and your friends.
A Cellar from the 1800s
Close to the old town center, a late 19th-century cellar sprawls over 1,464 square feet with a classic barrel vault, serving for both wine and bottle storage. Above it stands a bourgeois house from the 1920s, a snapshot of Gyöngyös tradition.
Eat Around Town
Where the mountain and sun meet—at the foot of the Mátra in Gyöngyös—Aranypince Restaurant (Aranypince Vendéglő) welcomes guests near Kékes Square (Kékes tér), a few minutes from the Main Square. Hungarian specialties headline, but wellness-friendly, vegetarian, and international tastes also get ample love. In the city’s stately center, Bori Mami blends warmth and care with exciting gastronomic flavors, a unique local dining room fine-tuned daily. A newly refreshed venue on the former Kékes Restaurant (Kékes Étterem) site aims to be a community hub as much as a restaurant, rolling out clean design, updated concepts, and programs for flavor-seekers and lively crowds.
Tradition in the Glass
Founded in 1976 as the country’s second such order, the Gloria Sublimis Wine Order champions Mátra-alja wines at home and abroad, a mission embraced from the start by its founders and the Association of Grape and Wine Producers. Its flagship is the Mátra-alja Welschriesling (Olaszrizling). Kis-Benedek Cellar (Kis-Benedek Pince), a multi-generational family business, has racked up accolades, including City Wine honors for a 2012 Müller-Thurgau and strong domestic and international results for several late-harvest Zenit vintages.
The organizers reserve the right to change the date and program.
