On September 28, 2025, the László Papp Budapest Sports Arena (Papp László Budapest Sportaréna) will host Hungary’s largest beauty and lifestyle exhibition—BEAUTY ARENA. This is the place for everyone obsessed with beauty trends, lifestyle enhancements, and building professional connections. Whether you’re seeking inspiration, hoping to upskill, or simply looking for unforgettable experiences, it’s an event you can’t afford to miss.
Live Demos, Glam Shows, and World-Class Guests
BEAUTY ARENA brings back the much-loved Crystal Nails Nail Day (Körmösnap) as a live event, along with the exclusive Luxoya Hairdressers’ Day Show, which promises to dazzle. Internationally acclaimed speakers and instructors will take the stage, sharing the latest in beauty knowledge and technical skills. Interactive exhibitor stands are scattered throughout the arena, inviting you to get hands-on, try out cutting-edge products, and engage with new technologies.
The expo offers a packed schedule of expert presentations and demonstrations—expect nail technicians, hairdressers, make-up professionals, and healthy lifestyle aficionados sharing their top tips and secrets. Competitions, challenges, and enticing prizes keep the adrenaline high, while gift packages, exclusive discounts, and raffles help fill your tote bag with goodies.
With over 15 leading beauty, wellness, and lifestyle brands showcasing their latest innovations, it’s your one-stop shop to update your toolkit, make valuable connections, and even meet some celebrities. This year’s star guest? None other than Zoli Jákob, a heavyweight in the beauty industry—get ready for memorable meet-and-greet moments.
Why Attend BEAUTY ARENA?
If creativity, professional growth, and valuable relationships are important to you, BEAUTY ARENA is where you belong. Meet major Hungarian and leading international brands in person, get a motivational boost just in time for the autumn season, and treat yourself to an experience that will leave you buzzing with new ideas and connections.
Expect an energetic, unforgettable day that blends the best in beauty, business, and lifestyle for both professionals and passionate enthusiasts.
Where to Stay: Top Choices Near the Arena
If you’re traveling from out of town, there’s a variety of accommodations within easy reach of the Sports Arena (Sportaréna) and nearby hotspots like Ferenc Puskás Stadium (Puskás Ferenc Stadion). For students at Eötvös Loránd University, the nine-story Ajtósi Dürer Dormitory (Ajtósi Dürer Kollégium) welcomes all faculties.
Just a stone’s throw from the arena, the newly refurbished hotel boasts a bright Mediterranean vibe, air-conditioned, en suite rooms, as well as extra beds, interconnecting rooms, four hypoallergenic units, and dedicated spaces for guests with disabilities.
Green Hotel Budapest offers a unique, nature-inspired atmosphere and spacious rooms ideal for both corporate and family gatherings. The city center is only 330 feet away via the M2 metro line, making sightseeing easy.
Hotel Amadeus, located in Budapest’s leafy Zugló district, is a haven of calm just a few miles from both the city center and the Hungexpo venue. With 39 large rooms, a panoramic restaurant, gardens, conference spaces, and a cozy pub, you’re covered for business or relaxation—secure parking included.
Hotel Lucky*** caters to everyone from business travelers to families, with comfortable, air-conditioned apartments and rooms, fast Wi-Fi in most units, and an impressive breakfast buffet to start your day.
Want a boutique atmosphere? The Romantik Hotel, located near the M3 motorway and only two miles from downtown, is packed with antique charm—think walnut panels, clockwork décor, and touches of vintage romance. Relax with free Wi-Fi, private bathrooms, a drink bar, sauna, and an eight-person massage pool.
Other convenient hotel choices include Hotel Veritas (close to the expo grounds); Zugló-based accommodations with elegant, air-conditioned rooms; Lion’s Garden Hotel with shady gardens and a view of the old Dominican Church; as well as family-friendly guesthouses in green Zugló, offering free parking and Wi-Fi.
Eat, Drink, and Treat Yourself: The Local Food Scene
Why stop at beauty products when Budapest’s vibrant food and drink scene is right outside? Experience Hungary’s first Chimney Cake Confectionery (Kürtőskalács Cukrászda, Édes Mackó) for heavenly chimney cake-inspired treats, complete with open and covered terraces at the Equestrian Hall of the Once Upon a Time Castle (Holnemvolt Vár Lovarda).
Grab a bite at the self-service restaurant inside the Museum of Fine Arts (Szépművészeti Múzeum)—modern Hungarian cuisine, locally sourced ingredients, contemporary techniques, all served with genuine smiles (you’ll need a museum ticket, though).
Relax in a lush urban oasis next door, where fine wines and cocktails accompany creative dishes, or visit Anonymus Bar & More—a café featuring local cheese platters, Hungarian burgers, classic cold cuts, and excellent coffee, right by the historic Vajdahunyad Castle (Vajdahunyad vára).
Enjoy traditional family flavors at Aranyhal Restaurant, known for its legendary fish soups and sizzling catfish, or relive grandma’s Sunday lunch in Bagolyvár’s nostalgic setting. For Italian cuisine lovers, Bocanova Pizzeria serves up the best of Sicily and Italy in the heart of Zugló.
Round off your visit with sourdough bread, artisan coffee, and abundant greenery at one of Budapest’s specialty bakeries—or sip drinks and relax with city views at BalloonBar in City Park (Városliget). No matter your tastes, BEAUTY ARENA’s neighborhood is a foodie heaven.
