Discover the flavors of the Badacsony wine region and shop straight from local producers at the Hegymagas Market, set on the edge of the village along Szigligeti Road (Szigligeti út). It’s a Saturday-morning ritual here: doors open at 7:30, the air smells of fresh bread and smoked meats, and the stalls are stacked with seasonal, chemical-free vegetables and juicy fruit. Shoppers come for artisan cheeses, farm dairy, homemade cordials and jams, rustic loaves and pastries, and gluten-free, diabetic, and vegan baked goods, plus honey and gingerbread and additive-free cosmetics. The vibe is social and unhurried—buy, taste, chat, swap recipes, and linger over breakfast if you arrive hungry, because there’s a surprise morning plate waiting.
The market runs on December 27, 2025, and January 3, 2026, in Hegymagas, and it’s easy to reach by car, bike, or bus. It’s card-friendly and dog-friendly, with a kids’ corner and breakfast service. This eco- and organic-focused market was founded and is run by locals with deep ties to the area, and it keeps attracting new producers. This season, Hegymagasi Marhaságok joins with fine smoked meats, while Lavender Farm (Levendula Porta) brings gorgeous cheeses.
Where and when
– Location: 8265 Hegymagas, Szigligeti Road (Szigligeti út)
– Dates: 12/27/2025 and 01/03/2026
– Opening: from 7:30 a.m.
– Access: car, bicycle, bus
– Services: kids’ corner, breakfast, card payment, dog-friendly
What to taste and take home
Producers showcase the region’s bounty with a strong focus on handmade and clean-label goods. Expect crisp vegetables and fruit from small farms; creamy fresh and aged cheeses; farm milk and yogurts; syrupy, old-school cordials and jewel-toned jams; sourdoughs and sweet pastries; and a thoughtful spread of special-diet breads and treats for gluten-free, diabetic, and vegan shoppers. Meats skew proudly local and smoky, thanks to newcomers specializing in charcuterie. Honey lovers will find varietal jars and whimsical gingerbread. Natural beauty fans can browse minimalist, additive-free cosmetics made in small batches.
Community first
The market is more than a provisioning run. It’s a meeting ground for Badacsony regulars and first-timers to trade stories and recipes, pick the brains of growers, and sample what’s new. The organizers reserve the right to tweak times and programming, but the ethos is steady: friendly faces, quality goods, and space to slow down.
Stay the weekend
If the morning turns into a day, accommodations are within easy reach. Kovács Guesthouse (Kovács Vendégház) in Hegymagas welcomes guests year-round, making it easy to turn a market trip into a countryside break.
Wine country at your feet
Hegymagas sits beneath St. George Hill (Szent György-hegy), one of the Badacsony region’s volcanic hills, and the local cellars lean into that distinctive terroir. Several wineries open their doors for tastings and sales—some year-round, some by appointment—and a few offer delivery. Here’s a taste of what’s pouring nearby:
– A boutique estate on St. George Hill (Szent György-hegy) cultivates a compact 2-by-2-hectare holding with meticulous care and an unusual regional focus on reds. Book ahead for a cellar tour and a six-wine flight featuring the estate’s top selections. Tasting time: 2 hours.
– A family-run wine and agritourism venture farms 20 hectares on the hill’s southern slopes and offers guesthouses to book, ideal for those who want to wake up to vineyard views.
– One of the smallest cellars on St. George Hill (Szent György-hegy) pursues delicate, artisanal bottlings from distinctive local grapes, promising a tasting mood and memory that stick.
– Róbert Gilvesy’s project, launched in 2012, pours volcanic wines emblematic of the hill. The Vinotheque sells during opening hours and by arrangement, with delivery available; tastings are organized on request.
– A Hegymagas family winery grows Italian Riesling (olaszrizling), Müller-Thurgau (rizlingszilváni), Zengő, Traminer (tramini), Rhine Riesling (rajnai rizling), Chardonnay, and Rózsakő—classic white varieties of the region with plenty of character.
– Horváth Cellar (Horváth Pince) has been hosting wine lovers since 1996 on the south side of St. George Hill (Szent György-hegy), farming 18 hectares. The cellar combines modern processing with extended barrel aging for select wines.
– Nyári Cellar (Nyári Pince) sits 200 meters from the Tarányi Cellar and the Lengyel Chapel on the hill’s southern side, known for excellent wines and a sweeping view. They offer wine by the glass and by the bottle; tastings by reservation.
– An estate on St. George Hill (Szent György-hegy) keeps its vinotheque open daily, year-round. From spring to autumn, the Viridarium kitchen in the renewed estate center welcomes food and wine travelers, pairing local cuisine with the cellar’s lineup.
Plan your visit
Bring a tote and an appetite. Start with breakfast at the market, stock up on pantry treats and gifts, then spend the afternoon wandering the cellars of St. George Hill (Szent György-hegy). Whether you’re after wildflower honey and gingerbread, vegan pastries, or a deep dive into volcanic whites and surprisingly self-assured reds, Hegymagas has a stall—or a cellar—calling your name.
Source of listing: the event’s community page. Organizers reserve the right to change dates and programs.
